Five Book Marketing Tips You Can Try Today

We’re talking marketing for April and I immediately panicked and flailed. Then, I decided to consult an expert. When I think of YA authors who’ve done marketing well from the ground floor, I think of THE YA GIRL, Jennifer Bardsley.

I asked her for her 5 best Marketing tips… And as luck would have it, she was happy to share!

Five Book Marketing Tips You Can Try Today By Jennifer Bardsley
It would be fun to have a bank account stashed with cash, a nanny at the ready, and a private jet to shuttle me off to book conferences all over the world, but the reality is that when it comes to marketing my books, I need to concentrate on free things I can do on my phone while my kids are taking swimming lessons. Here are five strategies I’ve learned to help connect my books with readers:

Start a Facebook Page
Here’s how.
Post a couple of times a day.
Be brief and witty.
Provide entertainment and encouragement.
Don’t constantly sell yourself or your book.
Only do a “buy my book post” once every twentieth post.
Respond to every comment.
See my article in SCWBI: Tips for Building up your Facebook Author Page.
Read my article for Adventures in YA Publishing Facebook Rules are a Must Read for Authors.
Join the Bookstagram Community on Instagram
Heart as many posts as possible.
Leave as many comments as possible.
When a new account follows you, give that person lots of hearts.
Tag your location in every picture.
Watch for new hashtag trends.
Don’t share another account’s photo without permission!!!!!!!!
Read my article for Adventures in YA Publishing: Great tips for writers using Instagram.

 

Join the #YAlit Community on Twitter
Post a few times a day.
Retweet to make friends.
Only use two or three hashtags.
Organize your followers in lists.
Uses lists to engage with targeted audiences.
Use Manage Flitter to unfollow people who don’t follow you back.

Build a Newsletter Mailing List
Have a sign up form on your website.
Include a sign up at the back of your book.
Run a Rafflecopter to encourage subscribers.
Stay with MailChimp until you hit 2,000 followers.
Switch to Mailer Lite when your list grows beyond 2,000, because it’s cheaper.
Shoot for a 50% open rate.

JB

 

About the Author
Jennifer Bardsley writes the column “I Brake for Moms” for The Everett Daily Herald. Her novel “Genesis Girl” debuted in 2016 from Month9Books, and the sequel “Damaged Goods” came out in 2017. “Genesis Girl” is about a teenager who has never been on the Internet. Jennifer however, is on the web all the time as “The YA Gal” with over 21,000 followers on Facebook, 19,000 followers on Instagram, and 11,000 followers on Twitter. Jennifer is a member of SCBWI, The Sweet Sixteens debut author group, and is founder of Sixteen To Read. An alumna of Stanford University, Jennifer lives near Seattle in the United States of America.

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Website Twitter Instagram Facebook Goodreads

 

I love these tips and can’t wait to try them out! Thanks so much for visiting today!!

🙂

Beck

beck nicholas_ bec sampson

I always wanted to write. I’ve worked as a lab assistant, a pizza delivery driver and a high school teacher but I always pursued my first dream of creating stories. Now, I live with my family near Adelaide, halfway between the city and the sea, and am lucky to spend my days (and nights) writing young adult fiction.

Marketing: How to lose friends and not influence people

Since it’s something we here at AO&R struggle with to varying degrees, the crew decided that this month’s topic should be marketing, so hang on to your seats … we’ll be talking about marketing mayhem all month!

Now, I’m no expert on the topic, but I am a regular Joe on all the regular social media channels. I also have friends who frequent social media, many of which are young adults. I’m a member of a few author groups and a few reader groups both on Facebook and in real life. So although I’m not experienced when it comes to marketing, I do hear a little about what people love and hate. There’s one thing all these groups and people have in common (other than a love of books) and I hear it often.

From the authors:

How can I get people to buy my book?

From the readers / regular Joes:

How can I empty my social media of all the crap people are trying to sell me?

Oh dear.

As authors we want visibility. We want people to know our books exist, to read them, to love them, to gossip about how great they are, but how do we make this happen? I’m going to leave that to someone else to expand on and instead let’s talk about the quickest ways to make that not happen.

“If I’ve never heard of the author or my friends haven’t recommended them I won’t one-click.” (facebook group)

“If an author continually posts ‘buy my book’ I unfollow them. I want to know the real them, not the sales pitch.” – R (facebook readers group)

“If I wanted to buy a book I’d go to the bookstore, not click a link.” – Miss S (14 y.o)

“Authors are all the same on twitter. They just want you to buy their (retracted swear) book. BORING.” (facebook group)

“I hate seeing ads in my facebook feed. They get in the way of my real friends’ posts.” – V (School mum)

“I followed my friend’s page to support her, but…” *shrugs* “she just wanted me to share her posts and all that did was annoy my friends. I eventually stopped reading her posts.” – H (school mum, in reference to a small business, not books)

“I didn’t click to buy it the first time she posted. What makes her think I’d buy it on the tenth post?” – H (school mum)

Righty-o then. :/

 

Given all of those comments, how does one market on social media? Carefully, thoughtfully, and with the right targeting. If you want to stop potential readers from scrolling right on by I suggest avoiding the following things I’ve heard our target audience complain about;

  • Unsolicited ‘crap’ in news feeds
  • Being expected / asked to share promotional material
  • Only seeing promotional posts / photos from a page
  • Continually seeing pitches for the same product
  • Instragam photos full of nothing but the author’s books
  • Tweets full of links (sorry tweeps)
  • Facebook posts flogging products, even if it’s a different product each time
  • Spamming (that’s the same thing posted/shared repeatedly)

So, how can an author effectively sell books? Lauren had some great ideas on Facebook marketing last week. And if you tune into the rest of our posts this month, AO&R’s other bloggers have some more ideas. Plus, we’ve got an interview with an industry professional coming up, so make sure you stay tuned. There is sure to be some great advice!

While we’re waiting though … what’s your biggest pet peeve when it comes to social media advertising?


Stacey Nash hates marketing with a passion, but she’s trying to get better at it. How else will she sell all the great books she’s written? To find out more about Stacey’s books or to connect with her on social media (where she tries to be engaging), check out these places: www.stacey-nash.com, instagram, twitter, facebook.

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Do you #Bookstagram?

Combining books and photography is something I’d never really considered a popular art form, but since the rise of instragram it has become quite the past time. There are some beautiful instagram accounts run by YA readers and bloggers, where photos of popular books and current reads can be found. Many authors are also on instragram and use it to give followers a peek into their everyday lives. Honestly, it’s one of my favourite social media sites to hang out on, even if I’m not that creative when it comes to pictures. I love scrolling through, finding new reads and admiring the artist talent.

Remember Cait? She’s my absolute favourite and bookstagrams like a pro under her blog name PaperFury.

Tracey at YoungAdultBookAddict is one of my favourite bookstagram people. She’s so clever.

What about you guys … are you on instragram? Do you play with books and cameras. If not, what do you think of #bookstagram?

Stacey Nash (3)Stacey Nash isn’t a clever bookstagramer, but you can stalk her on Instagram where she posts photos of her cats and books and everyday life.To find out more about her books find her at www.stacey-nash.com, twitter or facebook.