This month at Aussie Owned and Read, we’re talking marketing for authors.
When I first learned of this month’s topic, my first idea for a post went something like this:
- Hi, fellow authors. My advice is to study what I’m doing, and then:
- Don’t do it. It’s not working.
But that’s not entirely true. After all, I know some marketing activities have worked for me, resulting in sales of books and website views, more than I could have ever dreamed of.
Sound too to be true? That’s because in a way, it is. This method I’m talking about requires patience. It requires time and research. And worse than all that? It requires money.
Yep. I’m talking about Facebook advertising.
While this doesn’t work for everyone, I have found it to work for me quite successfully in the past after carefully choosing my target audience. Here are my top tips on making it work for you:
- Know your market. It can be daunting, picking the right key words for your ads, and I have to admit that it took me a bit of trial and error. Start with the basics (e.g. eBook readers) and then narrow it down to those who like reading eBooks AND enjoy your genre AND say, read books by one of three authors you would consider yourself on par with. Keep defining your audience until you are quite narrow.
- Have a compelling call-to-action. While I have found some generic book ads work well, the ones that have worked the best for me are either promoting a limited-time-only price reduction, or a new preorder. I think that implication that if they don’t get on the gravy train now, they could miss out, makes people more likely to one-click.
- Create strong ad content. Whether you’re using a teaser quote image from your book or a combination of the cover and perhaps five stars, letting browsers know this book has been positively reviewed, make sure your visual is clean, consistent, and fits with Facebook’s recommended size guidelines. I also always include my tag either in my image or in the copy of the ad, to try and intrigue the audience, for example in the below: The quote about her world turning upside-down had quite a few readers leaving comments and I believe helped this ad convert to many sales.
There are many courses out there telling you how to use Facebook ads, including a great one by Mark Dawson. I by no means proclaim to be an expert, but these are just a few things that I have found work for me.
What about you? What do you think of Facebook advertising?