Next month will mark the four year anniversary since my debut novel was published. That novel and the subsequent trilogy has made me proud since then, but mostly, the trilogy and all my books since have taught me many things about the dreaded Marketing Monster.
Now, I don’t claim to be an expert by any means, but I have watched as what works and what doesn’t has shifted and changed over time. Blog tours used to be *the* thing; now they’re utilized more for garnering reviews and a little extra exposure.
Then, there were Facebook parties. They flooded Facebook to the point that people don’t really like them anymore.
So, here are my little tips of things that are tried and true for me.
First up, cover reveals and blog tours. Yeah, I know I just said blog tours are going the way of the dinosaur, but they still have a role to play, and can be utilised. Firstly, tons of reviewers follow the big blog tour “companies.” With the most crucial way to market being reviewers, any way you can get your book into readers hands is worthwhile.
With cover reveals, now that Amazon does pre-orders, this is a great way to create some buzz before the book’s release. People are attracted to the shiny new cover, and can click on the pre-order link.
https://www.bookbub.com/ – Bookbub has done wonders for my book sales. Thanks to 99c sales promoted on this site, Kiya has made it into the top 30 kindle books on Amazon several separate times. I’ve heard that Bookbub’s popularity is fading, but I am yet to see it.
Make sure you set up an author profile and claim all your published works. That way, people can follow you and will get emails when your books have a deal going. Down side, getting your sale on this site is pricey, but can certainly be worth it. Often you can discuss Bookbub options like a split pay etc with your publisher. If Bookbub is not an option, there are plenty of other sale promotion sites that aren’t as expensive you can utilize.
https://s2.netgalley.com/ – This is a site for reviewers to grab hold of galleys in exchange for honest reviews. These reviews can be hit and miss, but I have picked up several amazing and steady reviewers through this site. Again, it’s pricey, but Xpresso (above) does do co-pay options as well as http://www.authorservices.patchwork-press.com/netgalley-co…/
Make sure you are set up on social networks. Depending on your audience, you should have a FB author page, twitter, blog or website, and other sites like G+, Instagram, snap chat etc.
Do FB Live. It’s the new rage. Readers like to be interactive with their authors, and this is the next best thing to real life.
Call bookstores, libraries, schools etc to set up signings where you can meet potential readers face to face. It makes their experience while reading more personal, and they are more likely to remember you for the future and to tell their friends and family about you. If you do schools or younger audiences, make sure to have postcards or bookmarks with the purchase links because they are all tech addicts and generally prefer ecopies. Events where you can be their in person really help solidify your reputation.
Any questions or anything to add? Go ahead and leave them in the comments!