The Elevator Pitch

This month here on Aussie Owned and Read, we’re talking pitching. Make sure you stay tuned for our best pitch info and advice coming all throughout the month.

Today my post is two-fold. I have some advice on pitching, and then I have some news, but first with the pitch thing …

You’ve written a book. You love your book. You tell all your friends about how you’ve written this amazing story, and it’s all these (insert thousands here) words long. It’s really great, and you think everyone should read it, and so on and so on. Then one friend asks that question. You know the one. The question that has you thinking, um … well, how do I answer … in the next ten minutes?

And that question is: So, what’s your book about?

So, what is your book about? If you can’t tell me in one or two sentences and grab my attention straight away, then I’m probably going to nod my head and say, Oh … that’s nice. Then raise my eyebrows and smile, and keep nodding as you give me the five page synopsis of your book. If it’s a young adult book about vampires, and you tell me it’s a young adult book about vampires, then I’m also going to go along the “that’s nice” line. Seriously, there are so many of those 😉

This is where the elevator pitch comes in.


If you launch into the long synopsis version, I’ve already left the elevator before you’ve reached the end of the first page.

The elevator pitch needs to be short and to the point.

The elevator pitch should also be your best friend. It’s the one-liner you know by heart and can recite promptly when asked. It’s the essence of your story, what your story is really about. Take the young adult book about vampires example … your elevator pitch needs to say why this (very) popular YA theme is better and more awesome than every other YA book about vampires. And it needs to say it in a few (maybe only one or two) short and memorable sentences. Maybe your pitch doesn’t even mention the vampire thing.

Easier said than done, right?

This is where story summaries come in really handy. After you’ve written your book, and if you didn’t plot this way to begin with, it’s a useful exercise to summarise each chapter of your story. This will help you see what the main theme is that you have running through your book, because the elevator pitch has nothing to do with plot. It has to do with theme, essence, and intrigue.

Summing up an entire novel in a sentence or two can be difficult, but it is well worth the time and effort.

Now, for the second part of my post …

It is with great sadness that I announce my departure from the Aussie Owned and Read blogging universe. I didn’t make this decision lightly, but I’m at a point in my life where there is just so much going on that something has to give, so I’ve decided to step away from blogging for AOaR. I have had an amazing time over the past few years, and I’ve met so many equally amazing people. I extend a heartfelt virtual hug to all of you, and I thank the girls at AOaR for having me as part of their team. I’ll still be around, and I hope to see you all again at some stage. Keep smiling and writing xxx


K. A. Last is sad to be leaving AOaR, but she’ll still be around. She is the author of Sacrifice, Fall For Me, Fight For Me, and Immagica. She drinks lots of tea, is obsessed with Buffy, and loves all things purple (it used to be pink). K. A. Last hangs out on Facebook or you can find her on twitter and Goodreads. She’s also been known to blog once in a while.


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