Three Pitch Tips

This month here on Aussie Owned and Read, we’re talking pitching. Make sure you stay tuned for ur best pitch info and advice coming all throughout the month.

When it comes to pitching, I’m a bit of a novice. I’ve done an elevator-style video pitch (that’s actually how fellow Aussie Owneder Stacey Nash and I met) and a few Twitter pitches, both with varying degrees of success.

More than that, I’ve been on the receiving end of a few pitches in different competitions and for a small publishing house I used to work for. Here are my top tips for an effective manuscript pitch:

  1. Write your book. Sounds pretty obvious, right? But the amount of times I’ve seen pitches where a full or partial has been requested, only to be met with words similar to ‘I just have to … uh … well … you see the dog ate it, and so now I need to …’
    Most pitching opportunities are for finished manuscripts, not for ideas (unless it is a concept pitch, in which case, fire away).

    The Dog Ate My Homework!!!

    Photo: Big Stock Photo

    Think of a pitch a shortcut to the top of the slush pile, a pile that can consist of thousands of potential novels. If a publisher hears your pitch, loves it and requests to see the manuscript, but the manuscript takes weeks, maybe a month to arrive–how likely are they to remember it as the one they got excited about all that time (read: maybe a few hundred pitched manuscripts) ago? For this reason, I recommend only pitching finished works.

  2. Target appropriately. Before you pitch your manuscript, make sure you do your research. Is the agent or publisher you’re pitching to interested in your genre? Do they have a book that’s too similar to  your own? Should you be pitching to him or her, or an Australian/UK/American correspondent instead?
    Knowledge is power, and the more info you have on your pitchee, the better!
  3. Practise, practise, practise. Sounds obvious, right? But if you’re giving an in-person pitch, you cannot practise it enough. You want to know that sucker so well that the words float from your tongue, just in case those nerves kick in.
    Personally, I like recording myself giving my pitch, then playing it back to see how I come across. After all, it’s often not until you see yourself in the (sometimes unforgiving) light of video that you’ll learn if you speak clearly, if you make good eye contact, or if you look like you’re begging.

For anyone pitching this month, whether in an online competition or at Australia’s RWA, I wish you all the best.


Lauren K. McKellar is an author and editor. She loves reading, writing romance, cute boys and puppies. You can visit her at her website or on Facebook, or laugh at her first ever video pitch here.

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