Marketing: An Author’s Perplexity


What’s up? It’s been a while! Between my laptop dying (there were lots of tears) and being pregnant, I haven’t been on the blog the last couple of months, but here I am! Back again whether you like it or not. Lol.

So, on with the topic.

Marketing.

In today’s world of ebooks, and getting everything with the click of a finger, marketing has become more and more important for the author to do, and not just the publisher. In fact, most publishers expect their authors to do their own marketing.

But the problem is, most authors are regular people without any marketing experience and a majority are introverts. So how do they get out and promote themselves when they’re feeling too shy? Or how do they do it without being pushy and in your face?

I love a good signing. This is the “traditional” way of marketing a book that most people think about. But nowadays, signings are getting less and less frequent, they’re hard for an author to organize, and sometimes pay for, and conferences/conventions/fairs turn you into a dime a dozen. So although you can pick up new readers from these events, mostly its just your friends and family that show up to say hi.

The internet has become the primary form of advertising. The internet is great like that. Facebook, Twitter, Tumbr, Pinterest, Instagram… I really don’t need to go on. Most people have at least one account with one of these. These all give us easy access to blogs and what people around us are doing. As a writer, before being published, you should have a couple of these platforms at least, as well as a blog or website. Facebook and Twitter being arguably the largest, would be the best places to start.

Once these are established, get involved in groups and forums where you can meet other like-minded people. These people will help and support you immensely.

Be willing to support other authors and friends. Karma works quite well in the writing world, so give, give, give!

For releases: Go crazy! Make sure you have a cover reveal prior to release, have a blog tour, a Facebook release party, a twitter forum for Q&A using a # you’ve spread around beforehand. At these events, make sure you have plenty of other authors and writers involved. It helps them reach new audiences, and they bring in their own fans and expose them to your work.

Once you are established, make sure you post regularly on your blog/website to keep interest rolling. I’ve found, personally, hosting the occasional blog tour, cover reveal etc help, but mostly, something original and just from you gets fans to interact.

Last of all, sales and advertising strategies like Bookbub. Now, Bookbub is insanely expensive without the backing of a publisher, but if you ever get a a chance, take it. If not, there are plenty of other providers that are similar to it, if not as big.

I’m not a big spender so I’m always on the look out for inexpensive or free ways to share my book around. So whenever someone offers an interview, or guest post, or hosting at an event, I snatch it up! I’ve found some great readers and reviewers through such events.

So although writers can be shy, we can successfully market from our computers! Ha ha! Try new things, experiment, and ask other writers what they’ve done that’s successful, as well as ask your readers what they’d like to see.

Do you have any proven forms of marketing and publicity?

Katie Teller

Katie Teller is a writer of NA fiction. Her debut, Kiya: Hope of the Pharaoh, has sold more than 10,000 copies. You can find out more about Katie, the Kiya trilogy, and her other books on twitterfacebook or at her own blog.

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