Happy New Year to everyone from me 🙂
This is my first post for 2015, and today we’re going to talk a little bit about marketing.
Marketing is one aspect of being an author that I don’t particularly like, mainly because it takes a lot of time away from writing. However, regardless of whether you’re an independent author, traditionally published, or subbing a manuscript, it is an essential part of running any business. In recent months I’ve come to realise that a marketing plan is a very good thing to have. It doesn’t have to be detailed, or rigid, but I need to have some idea of what I want to share, and when, with my network and fan base. What you market and how will depend on your own personal circumstances.
My latest book released over the weekend, so the past month or so for me has been filled with release day marketing.
Here are some things I did in the lead up to my release:
- Interacted on a regular basis with my fan base on Facebook and Twitter (ongoing)
- Organised a cover reveal
- Offered free ARC copies to reviewers (ongoing)
- Launched a Thunderclap campaign
- Updated my blog as regularly as I could (ongoing)
- Produced and released a book trailer
- Shared book teasers on Facebook and Twitter (ongoing)
- Placed previous books on sale
- Organised a Facebook release party
- Produced a video to talk directly to my fan base
You can also try general marketing ideas like:
- Offering free incentives for purchasing your book(s)
- Going on a blog tour with an online tour company, or organise your own
- Host a giveaway
- Guest post on another blog
- Ask fans to ask you questions and then answer them via video
- Have bookmarks and other promotional material made for handouts and giveaways
- Start a street team
- Team up with other authors to help each other promote
- Approach your local radio station or newspaper for an interview
There are so many possibilities when it comes to marketing, and what we can do to drum up interest in our work, but we should also keep the following in mind:
- Don’t flood your networks with the same information on a constant basis
- Don’t beg people to buy your book(s)
- If you want help, be prepared to offer help in return
- Know your audience and cater to their wants
- Share relevant content
- If marketing is not your strong point, know how to delegate and when to outsource
- Remember that social media is first and foremost social
There is no foolproof marketing list that will guarantee visibility and sales, but having a marketing plan is certainly a step in the right direction. I have a special notebook just for marketing ideas, and I am constantly adding to it. Do you have any marking ideas that have worked for you? I’d love to hear about them.
K. A. Last is the YA author of Sacrifice, Fall For Me, Fight For Me, and Immagica. She drinks lots of tea, is obsessed with Buffy, and loves all things pink. K. A. Last hangs out on Facebook or you can find her on twitter and Goodreads. She’s also been known to blog once in a while. And yes, she has cut all her hair off!