What makes a great book teaser?

We’ve had a few posts about covers and what makes a great cover, but I thought that today we might talk about teasers. It seems that every time I turn around I’m seeing a teaser for a new book on social media and it’s not just the Indie authors who are making use of them, the big 5 have been posting lots lately too.

Generally they include an image, an quote from the book, and the title, but I’ve seen teasers with both more and less info than that. Here’s a selection of teaser I found facebook, posted by publishers, and in the case of self published books, posted by the author. Let’s take a look.

after the rainconfessttbconfess1Allegiant_teaser













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So now we’ve looked at a variety of teasers from self published books and traditionally published books, I’m going to ask you what you think makes a great teaser? Is it a connection to the book’s cover? Is it plain and simple or more complex? A great image, no image at all? A long quote, a short quote, a chunk of dialogue? Something a little bit sexy or serious or emotional?

Personally, I like a great image that ties into the cover if possible and has a powerful quote. Tell me what you think!



Stacey NashStacey Nash has a new book releasing in February, so spent yesterday making teaser images. To chat about books or find out more about the books she wrote, you can find her at www.stacey-nash.com.


  1. I love it when the last sentence hits me hard, like with Ten Tiny Breaths. Sadly I haven’t read it, but I’m already goosie. I get attracted to a cover first, but if it’s coupled with an emotional, clever line, I’m hooked.



      1. I didn’t realise it was a Twitter thing too *crawls out from under the proverbial rock* 🙂 Thanks!


  2. I honestly think it depends on the book and content they’re sharing on the teaser as to whether it should be image or minimalist. If you have too much text over an image it becomes too busy and too much to take in 🙂 However, if using an image, it should be relevant – if not to the cover, then it should make sense to the title or teaser itself 🙂 I think though, different people are going to have different reactions, and you should perhaps have a handful of different teasers to cater? Haha! I don’t know XD xx



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